Context with Lorna Dueck


Project Name: Increasing and Strengthening Secular Engagement
Grant Amount: $20,000.00
Purpose of Investment: To markedly increase audience by 20,000 viewers each month in the 2014/2015 season through a ten-month print and online advertising campaign.


Measurable Outcomes:

  •  Develop and implement a new ten-month advertising campaign, which will begin in November 2014. The campaign will include print and online advertisement campaign, creative development and communications strategy
  • Markedly increase Context TV’s secular audience on Global TV by 20,000 viewers on average each month in the 2014/2015 season
  • Promote and generate brand awareness of the “Context with Lorna Dueck” brand across various secular platforms
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